The earning potential of a software developer largely depends on their knowledge, their chosen area of expertise, experience and flexibility to relocate if necessary.  In the ever changing landscape of Information Technology, many argue that the way to make more money is to specialize in a technology that fewer people are using.  As an example, there are tons of Java programmers out there, but nowhere near enough in lesser known languages such as Perl or Python.  However, there are plenty of opportunities for folks who are willing to burn the midnight oil to gain skills in these niche disciplines.

Because the Information Technology Industry is a rapidly evolving entity, gunning for the "Next Big Thing" is constantly an arm’s length away.  For this reason, developers looking to get requisite knowledge to successfully compete can, for the most part, expect to resign their weekends for the LOVE of code and studying.   And, it’s fair to say that a stick-to-itiveness to teach yourself how to code can be more important than any degree when job prospecting.  Sam Nichols, a mobile developer at SmugMug, puts it this way: “Build a table, build a computer, build a water gun, build a beer bong, build things that will take a week and build things that need to be done in 40 minutes before the party. Making stuff is what this field is all about and getting experience building things, especially with others, especially when it breaks and fails along the way can help with perspective and resiliency.”

Software developers already skilled at writing code are readily able to translate that knowledge to web development. The fact that the information technology sector has shifted largely to web-based infrastructure and software application as system (SaaS) database and operating system capabilities, means that software developers have a wide variety of opportunity in the web development segment of the consulting and job market.

If you are a software developer seeking to increase your earning potential, gaining expertise in  Web development  enhances your ability to attract new opportunities. The more creative a software developer, the far better chance they will have at benefitting from current market demand for new technologies and software innovation. Customization is hot right now, and software developers involved in the creation of updates and unique features to SaaS can add extra value to their portfolio with very little time and effort involved.

 In order for software developers to stay abreast of their field, continuing education and is required to ensure that technical skills are up-to-date. Gaining knowledge in design of computer applications is one of the main objectives in the development and planning of software products.
Once adequate knowledge has been acquired, many software developers can use those insights to develop custom software for a client as a consultant.

There are a lot of articles you will find on the internet that talk about the tenants of having a successful professional career. From soft-skills to job relevant skills, there is an unending list of the do’s and don’ts for establishing a great career. However, a successful career in information technology commands some specific efforts and focus. As a result, it is critical to focus on these 4 key tenants that can help you establish a promising and successful career in Information Technology.

·         Be Multi-lingual– This is the analogy of Steve Job’s famous quote ‘Stay Hungry, Stay Foolish’ as it applies to Information Technology. Gone are the days when you could train yourself on a specific programming language say Java or C++ and code your way to a successful career. The best programmers of today and tomorrow are pushing the limits and becoming experts in one of more languages. Knowing more than one programming language instantly makes you more employable since you can add value to multiple projects that require different languages. If you need proof, IT professionals knowing more than one language can attract a salary premium of £10,000 . Additionally, there is no telling how dynamic technology is and by being open to constantly learning new languages you will position yourself to get technology jobs that did not exist a few years ago

·         Go Beyond the ‘How’, Focus On ‘Why’: A common theme with most information technology professionals is their ability to figure out the HOW or, in other words, applying their technical know-how in achieving the solution to a problem. This is especially true when you are working for a service based IT organization where your key job is to develop a solution for the client’s business problem. Yes, you are and will get paid to be good at the ‘How’ but to advance a career in IT; it will help you immensely to also start focussing on the ‘Why’. This stems from a famous quote by Einsten “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”. In essence, spend time in understanding ‘Why’ are your trying to solve the problem before you get down with figuring out the ‘How’ part. The reasons for developing this mindset are two-fold. One, you will instantly distinguish yourself from thousands of other IT peers who are content with the ‘How’ part. Two, there is a good chance that you want to get ahead in your career not only as a programmer but as a system architect or a business solution consultant. This is where the habit of asking the right questions pertaining to why a certain IT solution is requires will help you build the right solution.

·         Focus on the impact and results (Financial impact):This may not apply to IT professionals who are early in their careers but is paramount for senior IT professionals. For the most part, IT departments are required to make sure that the systems and the solutions function as desired and help the business run efficiently. In other words, the key metric for success for most IT professionals is being extremely good at technology, languages and Quality Assurance. However, the times are changing! No longer is the Chief Information Officer (CIO) in charge of making IT decisions. With organizations closely guarding the ROI of their investment in technology, CIOs are increasingly required to be cognizant of the financial benefits of technology so that they can justify the spending on IT. No wonder than that CFOs are increasingly pressurizing CIOs to get their act together

Although reports made in May 2010 indicate that Android had outsold Apple iPhones, more recent and current reports of the 2^nd quarter of 2011 made by National Purchase Diary (NPD) on Mobile Phone Track service, which listed the top five selling smartphones in the United States for the months of April-June of 2011, indicate that Apple's iPhone 4 and iPhone 3GS outsold other Android phones on the market in the U. S. for the third calendar quarter of 2011. This was true for the previous quarter of the same year; The iPhone 4 held the top spot.  The fact that the iPhone 4 claimed top spot does not come as a surprise to the analysts; rather, it is a testament to them of how well the iPhone is revered among consumers. The iPhone 3GS, which came out in 2009 outsold newer Android phones with higher screen resolutions and more processing power. The list of the five top selling smartphones is depicted below:

1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II[1]

Apple’s iPhone also outsold Android devices7.8:1 at AT&T’s corporate retail stores in December. A source inside the Apple company told The Mac Observer that those stores sold some 981,000 iPhones between December 1st and December 27^th 2011, and that the Apple device accounted for some 66% of all device sales during that period (see the pie figure below) . Android devices, on the other hand, accounted for just 8.5% of sales during the same period.

According to the report, AT&T sold approximately 981,000 iPhones through AT&T corporate stores in the first 27 days of December, 2011 while 126,000 Android devices were sold during the same period. Even the basic flip and slider phones did better than Android, with 128,000 units sold.[2] However, it is important to understand that this is a report for one particular environment at a particular period in time. As the first iPhone carrier in the world, AT&T has been the dominant iPhone carrier in the U.S. since day one, and AT&T has consistently claimed that the iPhone is its best selling device.

Chart courtesy of Mac Observer: http://www.macobserver.com/tmo/article/iphone_crushes_android_at_att_corporate_stores_in_december/

A more recent report posted in ismashphone.com, dated January 25 2012, indicated that Apple sold 37 million iPhones in Q4 2011.  It appears that the iPhone 4S really helped take Apple’s handset past competing Android phones. According to research firm Kantar Worldpanel ComTech, Apple’s U.S. smartphone marketshare has doubled to 44.9 percent.[3] Meanwhile, Android marketshare in the U.S. dropped slightly to 44.8 percent. This report means that the iPhone has edged just a little bit past Android in U.S. marketshare. This is occurred after Apple’s Q1 2012 conference call, which saw themselling 37 million handsets. Meanwhile, it’s reported that marketers of Android devices, such as Motorola Mobility, HTC and Sony Ericsson saw drops this quarter.

The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.