The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

A whole new world was thrown wide open with the advent of the concept of open source. The biggest advantage of open source projects is the easy availability of the source code and also the rights to tweak it or modify the code as we deem fit.

Listed below are some top open source projects that are making waves with their innovative ideas at this moment.

ProjectLibre

Project Libre is the open source replacement of Microsoft Project. It was one among the top 10 open source projects of 2013. With over 6 million downloads; it has most certainly captured the imagination of people around the world. Details of project Libre could be found at http://www.projectlibre.org/ . Project Libre has separate release for mainframes. It also has a web based version which further increases its overall appeal. One of the main advantages is that it has a list of tasks that can be tracked to closure. It can also be used in conjunction with LibreOffice to provide a great set of tools to the team leaders.

Diaspora

As much as we love to assume free Wi-Fi is secure, this is far from the truth. Because you are attaching to a service many others are connected to as well, without security measures, your device can be hacked, especially if the network is unencrypted. Because this encryption involves handing out a 26-character hexadecimal key to every individual wanting to use that network, most places opt for ease of access over security. And even with a secure network, your information is vulnerable to everyone else who has the password and is on the network.

This may not seem like such a big deal and many people don’t believe they have anything to hide on their personal devices, but remember what you use on those devices. Chances are your e-mail is attached as well as all other social media sites. You may have apps that track your finances or private messages to certain others that you would never want anyone else to see. Luckily, there are steps that can be taken to reduce and prevent any unwanted information grabbers from accessing your personal information.

To start, go through your computer’s settings in order to verify your operating system’s security functions are all set to offer the highest protection. Open up the Control Panel and double check that your Firewall is enabled for both private and public networks. Then, go to Network and Sharing to open Change advanced sharing settings. In here, you can turn off file and printer sharing and network discovery for public networks.

One of the most important things to watch for is HTTPS. Hypertext Transfer Protocol Secure ensures secure communication across the web. Many of the major email systems use this when you log in (as another layer of password protection) but drop the security as soon as the login is complete. To keep this going, HTTPS Everywhere is a browser extension that gives you a secure connection when browsing some of the more popular sites. It can also be programmed for other sites you like to visit that don’t use HTTPS.

Not every place on the internet provides the choice of HTTPS, and VPNs are there to fill in the security gap. Virtual Private Networks allows data to be sent and received through public access points as if it were directly connected to a secure network. Many businesses offer this for company devices, but if you are an individual looking for that kind of security, ProXPN is a free version that can be upgraded. Unfortunately, it limits your speed, but other choices include VPNBook, OpenVPN Shield Exchange, and OkayFreedom.

With these three steps implemented, secure public Wi-Fi can be achieved. No longer will you have to worry about connecting in an unsure environment with strangers, never knowing if your information is being stolen. With all of the options free of charge, it is also an affordable means of protecting yourself that only takes a little time and effort to implement and guarantee safety.

In Demand IT Skills

Password Management Tools

Net Neutrality for the Layperson

What are a few unique pieces of career advice that nobody ever mentions?

HP is taking legal action against Oracle for allegedly breaching its 2010 partnership agreement of porting HP’s core software products with the latest versions of Itanium. In March, Oracle announced it would not be developing any new versions for products designed for the Itanium processor. Itanium has the ability to power the so-called Business Critical Systems hardware for extremely demanding enterprise applications. However, Oracle said the chip line is about to die.

The companies’ lawyer met in the Santa Clara County Superior Court with Judge James Kleinberg presiding to discuss their side of the event. Others in the courtroom included Ann Livermore, HP board member and former enterprise business chief, and Oracle’s co-President Safra Catz. Catz and Livermore were the two key negotiators for the agreement. Livermore was to testify later in the day. Kleinberg is set to rule if the companies had a legally binding contract.

Jeff Thomas, HP’s lawyer, focused on the so-called Hurd Agreement wording, where the companies reiterated their partnership after Oracle hired Mark Hurd, former CEO for HP. HP also sued Hurd for breaking the confidentiality agreement.

Thomas and the lead lawyer for Oracle focused on one paragraph of the agreement, which read Oracle would continue to provide its product suite on the HP platform in a way that’s consistent with the existing partnership before Hurd’s hiring.