Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Much of success is about performance. It’s about what we do and what we are able to inspire others to do. There are some simple performance principles I have learned in my life, and I want to share them with you.  They really bring success, and what it takes to be successful, into sharp focus. They are also the basis for developing and maintaining an expectation of success.

The Five Principles of Performance

1. We generally get from ourselves and others what we expect. It is a huge fact that you will either live up or down to your own expectations. If you expect to lose, you will. If you expect to be average, you will be average. If you expect to feel bad, you probably will. If you expect to feel great, nothing will slow you down. And what is true for you is true for others. Your expectations for others will become what they deliver and achieve. As Gandhi said, “Be the change you wish to see in the world.”

2. The difference between good and excellent companies is training. The only thing worse than training employees and losing them is to not train them and keep them! A football team would not be very successful if they did not train, practice, and prepare for their opponents. When you think of training as practice and preparation, it makes you wonder how businesses survive that do not make significant training investments in their people.

Actually, companies that do not train their people and invest in their ability don’t last. They operate from a competitive disadvantage and are eventually gobbled up and defeated in the marketplace. If you want to improve and move from good to excellent, a good training strategy will be the key to success.

One of the biggest challenges in pursuing a career in software development is to figure out which language you want to work. In addition to commonly used software programming languages like C, C++, Java a lot of new programming languages such as Python, Ruby on Rails have surfaced especially because they are used by a lot of consumer based start-ups these days.

With so many front and back end languages, the choice of learning Java is a failsafe decision and mastering Java can ensure that you have a bright future in software programming.

What is Java

Java is a computer programming language that is designed to be platform independent meaning that the language can virtually run on any hardware platform. This platform independence and an object oriented framework make Java the preferred language of development especially for client-server web applications.

For those newly moving into the realm of programming, the important question to mull over is what programming language or technology to specialize in. On the other hand, those who are already working as a software developer, the constant worry remains whether their current technology would become obsolete very soon.

Both these concerns could be easily addressed by checking the list of programming languages that are highly in demand and formulating the career by modifying your specialization accordingly. The supply for the developers have not met with the demand in these programming languages yet, making them most viable options for career.

Popular Programming Languages Based on TIOBE Index

The top 10 list of programming languages which are highly in demand in 2014 is listed below in the order of popularity. These languages are identified from the TIOBE Programming Community index which consists of 20 top programming languages. TIOBE index is an indicator of the popularity of programming languages and is updated once in every month.  This index is calculated using multiple search engines, and the ratings are based on the number of skilled engineers world-wide, courses and third party vendors.