Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

Companies have been collecting and analyzing data forever, pretty much.” So what’s really new here? What’s driving the data-analytics revolution and what does it mean for those that choose to postpone or ignore the pivotal role big-data is currently having on productivity and competition globally?

General Electric chairman and CEO Jeff Immelt explains it best when stating that “industrial companies are now in the information business—whether they like it or not.”  Likewise, digital data is now everywhere, it’s in every industry, in every economy, in every organization and according to the McKinsey Global Institute (MGI), this topic might once have concerned only a few data geeks, but big data is now relevant for leaders across every sector as well as consumers of products and services.

In light of the new data-driven global landscape and rapid technological advances, the question for senior leaders in companies now is how to integrate new capabilities into their operations and strategies—and position themselves globally where analytics can influence entire industries. An interesting discussion with six of theses senior leaders is covered in MGI’s article, “How companies are using big data and analytics,” providing us with a glimpse into a real-time decision making processes.

When eCommerce companies want to optimize information security, password management tools enable users to create strong passwords for every login.

Better than a Master Pass
A two-factor authentication, a security process in which the user provides two means of identification, one of which is typically a physical token, such as a card, and the other of which is typically something memorized, such as a security code can drastically reduce online fraud such as identity theft . A common example of two-factor authenticationis a bank card: the card itself is the physical item and the personal identification number (PIN) is the data that goes with it.

LastPass 3.0 Premium and RoboForm, security downloads offer fingerprint-based authentication features that can be configured to any computer PC or mobile application.  Both are supported by the Google Authenticator mobile app for smart phone and device integration.

LastPass 3.0 is most powerful on-demand password manager on the market. LastPass 3.0 Premium includes mobile support and more features. Dashlane 2.0 is is not as robust, but includes a user-friendly interface. F-Secure Key is a free, one-device version of these top competitors. F-Secure Key is for exclusive use on an installed device, so password safe retention is dependent on proprietary use of the device itself. The application can be upgraded for a small annual fee.

Password Manager App Cross-Portability
F-Secure Key syncs with Mac, PC Android, and iOS devices simultaneously. A transient code is generated on mobile devices, in addition to the two-factor authentication default of the F-Secure Key master password security product.

Password capture and replay in case of lost credentials is made possible with a password manager. Integration of a password manager app with a browser allows a user to capture login credentials, and replay on revisit to a site. Dashlane, LastPass, Norton Identity Safe, Password Genie 4.0 offer continuous detection and management of password change events, automatically capturing credentials each time a new Web-based, service registration sign up is completed.

Other applications like F-Secure Key, KeePass, and My1login replay passwords via a bookmarklet, supported by any Java-equipped browser. KeePass ups the ante for would be keyloggers, with a unique replay technology.

Personal Data and Auto-Fill Forms
Most password managers fill username and password credentials into login forms automatically. Password managers also retain personal data for form fill interfaces with applications, and other HTML forms online. The RoboForm app is one of the most popular for its flexibility in multi-form password and personal data management, but the others also capture and reuse at least a portion of what has been entered in a form manually.

The 1Password app for Windows stores the most types of personal data for use to fill out forms. Dashlane, LastPass, and Password Genie store the various types of ID data used for form fill-in, like passport and driver's license numbers and other key details to HTML acknowledgement of discretionary password and personal information.

The Cost of Protection
LastPass Premium and Password Box are the lowest monthly password manager plans on the market, going for $1 a month. Annual plans offered by other password manager sources vary according to internal plan: Dashlane $20, F-Secure Key $16, and Password Genie, $15.
All password manager companies and their products may not be alike in the end.

Security checks on security products like password managers have become more sophisticated in response to product cross-portability and open source app interface volatility. Norton, RoboForm, KeePass, generate strong, random passwords on-demand. Some security procedures now require three-factor authentication, which involves possession of a physical token and a password, used in conjunction with biometricdata, such as finger-scanningor a voiceprint.

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Computer Programming as a Career?

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.