Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

Globalization
Globalization is the fundamental force changing IT service delivery and business's competitive activities in almost every vertical market — and thus economies — in some way, shape or form. One might say that globalization is not a new trend and has been commonplace for quite some time now. Yes, but with the changing economic environment globalizations has special implications for the IT outsourcing industry. With developed countries like the U.S. keeping a strict eye on generating local jobs, IT outsourcing especially in Asian countries such as India and China is expected to see globalization brining in big shifts in business strategy

Potential Impact of Globalization

·         Increase in near shoring in addition to outsourcing. Near shoring essentially refers to existing IT companies setting up development/delivery centers in Nordic and South American regions in order to offer same time zone services and also bypass the laws governing local hiring

·         A truly global delivery model. Service delivery models will have to become more efficient and flexible and work well even if service teams spread across continents

This will mean that large IT outsourcing companies such as TCS will have to expand their presence globally from just having sales offices to actual delivery teams shipping out solutions.

Welcome to the career field of Business Intelligence. Business Intelligence is a concept that involves a certain level of interaction within an organism, analytically and dynamically, to come to business solutions which implement better, more effective and timely decision making. These solutions are reached by establishing an understanding of the right kinds of user data: what is going well, what is going wrong, taking and monitoring certain actions, previously unknown trends, and patterns, and improved collaboration. When all of this data is taken into account, the entire decision-making process, within a business, will inevitably improve. As an Oracle BI developer, there are specific skills which will drastically make your job easier and results more effective. As time goes on and technology changes, the list is constantly being updated. The following are skills an Oracle Business Intelligence Developer might need to know or learn in 2019.

Communication