There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

Today we live in the age of technology. It seems like everyone owns at least one computer, but few actually know how they work. We hear about Java tutorials and C# programming, but why are these things important?

There has been an increasing demand for those who are proficient in web development. It is a job field that has grown substantially in the past decade, and it is still continuing to flourish with no signs of stopping. Learning a web language is not only a useful skill, but a necessary one. So why, out of all of the available web languages, is Java the most valuable?

·         First off, it is a simple language that is easily learned and well known.

·         Java has been around for awhile now, and has earned its place as one of the pillars of modern day computer architecture. Information on Java is abundant, and ranges from online tutorials to books, such as "Java for Dummies."

Google is one of the most popular websites in the entire world that gets millions of views each day. Therefore, it should come as no surprise that it needs a strong and reliable programming language that it can rely on to run its searches and many of the apps that Google has created. Because of this, Google uses Python to ensure that every time a user uses one of their products, it will work smoothly and flawlessly. That being said, Google uses Python in a variety of different ways, outlined below.

Code.Google.Com
Since its creation, Google has always used Python as part of its core for programming language. This can still be seen today considering the strong relationship the two have with one another. Google supports and sponsors various Python events, and Python works to better itself so that Google remains on top of cutting edge material. One way that they do this is by working with code.google.com. This is the place where Google developers go to code, learn to code and test programs. And with it being built on Python, users can experience exactly what it is that they should expect once they start using the real site.

Google AdWords
Google AdWords is a great way for people to get their websites out there, through the use of advertising. Each time a person types in a certain string of keywords, or if they have history in their cookies, then they’ll come across these AdWords. The way that these AdWords are broadcasted to online web surfers is built on the foundation from Python. Python also helps clients access their AdWord accounts, so that they can tailor where they want their advertisements to go.

Beets
If you have loads of music, but some of it is uncategorized or sitting in a music player without a name or title, Beets is for you. This Google project uses Python and a music database to help arrange and organize music. The best part about Beets is that even if it doesn’t run exactly the way that you want, you can use a bit of Python knowledge to tailor it to be more specific to your desires.

Android-Scripting
Not only does Google run off Python, but Android also has its own value for the language. Whether you are someone who is just creating your own app for your phone or if you are someone who is looking to create the next app that gets downloaded multiple millions of times, you can use Python and Android-Scripting to create an app that does exactly what you want it to do.

YouTube
YouTube one just started as a video viewer on its own, but is now a billion-dollar company that is owned by Google. YouTube uses Python to let users view and upload video, share links, embed video and much more. Much like Google itself, YouTube relies heavily on Python to run seamlessly for the amount of traffic it gets daily.

Python is not your average coding language. Instead, it is a valuable and integral part of some of the biggest websites in the world, one of which is Google. And the resources listed here are just a fraction of what Google uses Python for in total.

Related:

What Are The 10 Most Famous Software Programs Written in Python?

The Future of Java and Python

Ranking Programming Languages: Which are Gaining Popularity?

Top 10 Software Skills for 2014 and Beyond

Working With Strings In Python

Working With Lists In Python

Conditional Programming In Python

There are a lot of articles you will find on the internet that talk about the tenants of having a successful professional career. From soft-skills to job relevant skills, there is an unending list of the do’s and don’ts for establishing a great career. However, a successful career in information technology commands some specific efforts and focus. As a result, it is critical to focus on these 4 key tenants that can help you establish a promising and successful career in Information Technology.

·         Be Multi-lingual– This is the analogy of Steve Job’s famous quote ‘Stay Hungry, Stay Foolish’ as it applies to Information Technology. Gone are the days when you could train yourself on a specific programming language say Java or C++ and code your way to a successful career. The best programmers of today and tomorrow are pushing the limits and becoming experts in one of more languages. Knowing more than one programming language instantly makes you more employable since you can add value to multiple projects that require different languages. If you need proof, IT professionals knowing more than one language can attract a salary premium of £10,000 . Additionally, there is no telling how dynamic technology is and by being open to constantly learning new languages you will position yourself to get technology jobs that did not exist a few years ago

·         Go Beyond the ‘How’, Focus On ‘Why’: A common theme with most information technology professionals is their ability to figure out the HOW or, in other words, applying their technical know-how in achieving the solution to a problem. This is especially true when you are working for a service based IT organization where your key job is to develop a solution for the client’s business problem. Yes, you are and will get paid to be good at the ‘How’ but to advance a career in IT; it will help you immensely to also start focussing on the ‘Why’. This stems from a famous quote by Einsten “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”. In essence, spend time in understanding ‘Why’ are your trying to solve the problem before you get down with figuring out the ‘How’ part. The reasons for developing this mindset are two-fold. One, you will instantly distinguish yourself from thousands of other IT peers who are content with the ‘How’ part. Two, there is a good chance that you want to get ahead in your career not only as a programmer but as a system architect or a business solution consultant. This is where the habit of asking the right questions pertaining to why a certain IT solution is requires will help you build the right solution.

·         Focus on the impact and results (Financial impact):This may not apply to IT professionals who are early in their careers but is paramount for senior IT professionals. For the most part, IT departments are required to make sure that the systems and the solutions function as desired and help the business run efficiently. In other words, the key metric for success for most IT professionals is being extremely good at technology, languages and Quality Assurance. However, the times are changing! No longer is the Chief Information Officer (CIO) in charge of making IT decisions. With organizations closely guarding the ROI of their investment in technology, CIOs are increasingly required to be cognizant of the financial benefits of technology so that they can justify the spending on IT. No wonder than that CFOs are increasingly pressurizing CIOs to get their act together