When it comes to running a start up, leaders need to make sure that their key players are motivated. This has been seen with many companies. Back in the 1970's it was found with the inspiration and diligence of the late Daniel Nigro when he formed Kleer-Fax. More recently it was seen in David Khasidy, the founder and recently retired president of SunRay Power Management, the most dynamic green energy leader in the US today.

The question is, what is it that great leaders like David Khasidy and Daniel Nigro do that make the difference? How do the most vulnerable companies (start ups) break the mold and become a part of our everyday lives?

It starts with their mission and vision.

Create a Strong Mission and Vision

There are many reasons why start ups fail. For one, they usually lack the capital to last through the lean times. Secondly, they often don't have the tolerance for setbacks that occur. Lastly, they do not have a long-term plan, also called a mission.

When a business has a strong mission, the team knows it and their focus toward their work and service to others within and without the company reflects that. To complement that, the shorter term vision of the company needs to be present as well.

This can even be seen in sole proprietorships with no employees, such as when Brian Pascale started his law practice. His vision was to find justice for his clients while his mission was to build upon a career that had already set precedents in the area of tort law.

As his practice has grown, new staff members can sense the vision and mission he exudes.

Encourage Ownership of Projects and Processes

Start ups need to inspire and motivate their employees because they need to know that they are not only a part of something important, but that their contributions mean something.

What won't happen if they are not there? What contribution do they make, and what are the consequences of them not fulfilling their part of the work?

By encouraging ownership in projects, team members can find that the work they are doing is not only important for the organization, but that they are going to be a big part of what makes it happen. The alternative is that they feel replaceable.

Offer Incentives That Keep the Company Competitive

When team members embrace the mission and vision of the company, and then take ownership for the company's success, they are going to need to be justly rewarded.

This could include flexible schedules (for those who don't need a stringent one), use of an account at a nearby takeout place, or even the potential for ownership as a result of a vesting program.

The incentive everyone is looking for more immediately, though, is cash. When the company takes in more revenue as a result of the efforts of those on the team, rewarding them can go a long way not only in making them feel appreciated, but in encouraging them to bring in more business.

Members of a start up team are usually very talented, and commonly underpaid. However, if they believe they are going somewhere, it will make a big difference.

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Good non-programmer jobs for people with software developer experience

With the rise of the smart phone, many people who have long seen themselves as non-gamers have began to download and play to occupy themselves throughout the day. If you're a game developer who has a history of writing your code in C#, then perhaps this still emerging market is something you should consider taking advantage of. This, however, will require the familiarization with other programming languages.

One option for moving away from the C# language is to learn Java. Java is the programming used for apps on the android platform, billions of phones run on this programming language.

If you want to break into the android market, then learning Java is an absolute must.

There are both some pros and some cons to learning java. Firstly, if you already know C# or other languages and understand how they work, then java will be relatively easy to learn due to having similar, but quite simplified, syntax to C-based languages, the class library is large and standardized, but also very well written, and you might find that it will improve the performance and portability of your creations. Not to mention, learning java opens you up to the entirety of the android app and game market, a very large and still growing market that would otherwise stay closed off to you. That's too much ad and sale money to risk missing out on.

The few cons that come with learning the language is that, when coming from other languages, the syntax may take some getting used to. This is true for most languages. The other problem is that you must be careful with the specifics of how you write your code. While java can be written in a very streamlined fashion, it's also possible to write working, but bulky, code that will slow down your programs. Practice makes perfect, and the knowledge to avoid such pitfalls within the language.

If you wish to develop for the iOS on the other hand, knowledge of Objective C is required. The most compelling reason to learn Objective C is the market that it will open you up to. According to the website AndroidAuthority.com, in the article "Google play vs. Apple app store", users of iPhones and other iOS devices are much more likely to spend money on apps rather than downloading free ones.

Though learning Objective C might be a far jump from someone who currently writes in C#, it's certainly learn-able with a little bit of practice.

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Good non-programmer jobs for people with software developer experience

There are many excellent opportunities for IT professionals to present themselves to corporate entities for future consulting positions. You can find yourself in your next consulting engagement if you are willing to combine your IT skill-set, a good amount of corporate research and a bit of old fashioned moxie. Contrary to popular practice for applying for jobs through placement agencies and recruiters, it’s possible to meet with hiring managers, representing your firm, you, directly.

Although recruiters may not take a fee directly from you, the fact that they charge a fee for their services to a company after your placement may keep them from being able to place you. On the other hand, corporations searching for individuals with advanced knowledge of IT functions cannot rely on the friends and family of current employees to find superior consults in all fields.

What are some other options? First take the time to research corporations you would like to consult with. Look for the ones that most likely are complementary to your area of expertise because of the goods they produce or the services they provide to the public. Or you may opt to choose a company that is geographically close to where you live for the convenience of a short daily commute.  

Another way to find your next consulting job is to actively scan the news and see what corporations are making waves within their individual marketplaces. This is a good indicator of possible expansion and the need to hire on a contractual basis. Another good indicator of a need for IT professionals is a mention of a company relocation or expansion. Growth or renovation of office environments is often accompanied by a modernization of IT systems. Current IT team members may not be relocating or might not be familiar with systems other than the ones they already service.

Do as much research as possible about each corporation from their own websites and other sources dedicated to their particular field of endeavor. This gives you the edge in being able to speak about the IT systems they already have in place or your ideas for adapting their line of work or new product with the use of an IT system advancement. Their websites will often have a list of their corporate management. Make sure you address your cover-letter and resume to not only the Director of Human Resources, but to all executives in charge of their IT departments. Be specific in your abilities and the fact that you can be flexible with hiring arrangements.

Attend job fairs that have an emphasis on the more technical fields. When possible, also circulate your resume both digitally and in paper format to smaller and mid-sized companies. These corporations may not be able to maintain their own full-time IT group for fiscal reasons and your consulting prowess may be able to “save the day” for them in an emergency. You can become part of a corporate team on your own; all it takes is additional work on your part. However after your consultant job placement, you will be pleased that your efforts have succeeded so well.

Being treated like a twelve year old at work by a Tasmanian-devil-manager and not sure what to do about it? It is simply a well-known fact that no one likes to be micro managed. Not only do they not like to be micro managed, but tend to quit for this very reason. Unfortunately the percentage of people leaving their jobs for this reason is higher that you would imagine. Recently, an employee retention report conducted by TINYpulse, an employee engagement firm, surveyed 400 full-time U.S. employees concluded that, "supervisors can make or break employee retention."

As companies mature, their ability to manage can be significant to their bottom line as employee morale, high staff turnover and the cost of training new employees can easily reduce productivity and consequently client satisfaction.  In many cases, there is a thin line between effective managing and micro managing practices. Most managers avoid micro managing their employees. However, a decent percentage of them have yet to find effective ways to get the most of their co-workers.  They trap themselves by disempowering people's ability to do their work when they hover over them and create an unpleasant working environment. This behavior may come in the form of incessant emailing, everything having to be done a certain way (their way), desk hovering, and a need to control every part of an enterprise, no matter how small.

Superimpose the micro manager into the popular practice of Agile-SCRUM methodology and you can imagine the creative ways they can monitor everything in a team, situation, or place. Although, not always a bad thing, excessive control, can lead to burnout of managers and teams alike.  As predicted, agile project management has become increasingly popular in the last couple of decades in project planning, particularly in software development.  Agile methodology when put into practice, especially in IT, can mean releasing faster functional software than with the traditional development methods. When done right, it enables users to get some of the business benefits of the new software faster as well as enabling the software team to get rapid feedback on the software's scope and direction.

Despite its advantages, most organizations have not been able to go “all agile” at once. Rather, some experiment with their own interpretation of agile when transitioning.  A purist approach for instance, can lead to an unnecessarily high agile project failure, especially for those that rely on tight controls, rigid structures and cost-benefit analysis.  As an example, a premature and rather rapid replacement of traditional development without fully understating the implications of the changeover process or job roles within the project results in failure for many organizations.