The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

Related:

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Is The Grass Greener in Mobile App Development?

Sometimes we have to repeat ourselves before we are heard. Then again there are times where we have to perform a certain action the same way several times before we can carry on with what we want to do.

Repetition is the keyword here and for humans that is something we generally try to avoid. Yet our digital friends love repetition. They never get tired and they never get bored of doing the same thing over and over again countless times.

So it’s little wonder then that all modern programming languages give us various ways in which we can perform a certain action as many times as we need.

In python we have the for statement which gives us the power to loop over large collections of data very quickly and efficiently.

When you think about the black market, I’m sure the majority of you will think of prohibition days.  When alcohol was made illegal, it did two things: It made the bad guys more money, and it put the average joe in a dangerous position while trying to acquire it.  Bring in the 21^stcentury. Sure, there still is a black market… but come on, who is afraid of mobsters anymore? Today, we have a gaming black market. It has been around for years, but will it survive? With more and more games moving towards auction houses, could game companies “tame” the gaming black market?

In the old days of gaming on the internet, we spent most of our online time playing hearts, spades… whatever we could do while connected to the internet. As the years went by, better and better games came about. Then, suddenly, interactive multiplayer games came into the picture. These interactive games, mainly MMORPGS, allowed for characters to pick up and keep randomly generated objects known as “loot”. This evolution of gaming created the black market.

In the eyes of the software companies, the game is only being leased/rented by the end user. You don’t actually have any rights to the game. This is where the market becomes black.  The software companies don’t want you making money of “virtual” goods that are housed on the software or servers of the game you are playing on.  The software companies, at this point, started to get smarter.

Where there is a demand…

The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.