In Python, we can create three types of methods in a class:  instance or regular method, classmethod and staticmethod.  Instance methods are associated, as the name infers, with an instance or object of the class and take self as the first parameter.  Classmethods take a reference to the class, cls, as the first parameter of the class.  Staticmethods, for the most part, are convenience methods that could be declared as functions since they really do not have much to do with the class itself.  They were probably added at some time after the advent of Python in order to make the language more object oriented i.e. minimize the number of free floating functions. 

Refer the our article static, class and regular methods in Python for a detailed explanation on this subject.

Like me, I believe most people go about their business never to give a serious thought about their assumed private correspondence when using Gmail to email friends, colleagues and business associates.  As it turns out, your daily banter may not be so private after all.  A recent article in Fortune Magazine, “Judge Rejects Google Deal Over Email Scanning” caught my attention and an immediate thought dominated my curiosity…Google email and scanning scam.  

In essence, the article describes Googles’ agreement to change the way it scans incoming messages so that it no longer reads emails while they are in transit, but only when they are in someone's inbox! So, what exactly does that mean? Judge Koh, a San Francisco federal judge, said she's not so sure about that. Her ruling claims the settlement does not provide an adequate technical explanation of Google's workaround, which involves scanning in-transit emails for security purposes, and then later parsing them for advertising data. The judge also proposed a legal settlement to pay $2.2 million to lawyers, but nothing to consumers.

My interest in this story is not so much about the proposed settlements or the specific details about how Google or any of the web giants settle claims based on vague legal language. It is however, more about the naiveté of myself and perhaps many others that never question how the email scanning process really works. I wonder, do most of us really care that Gmail uses contents of our mail to display targeted ads?

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

JAVA SCRIPT TUTORIAL – THE ESSENTIAL ELEMENTS

If you are looking to increase your proficiency in programming, it can make a lot of sense to invest some time into learning how to use JavaScript, or taking a Java Script tutorial.  It is one of the most popular and powerful options available today for people to use in programming different parts of their websites.  It often finds use in headers, or in interactive features displayed on pages.  It allows you to execute many different functions, such as calculation, pulling data from forms, special graphical effects, customized selections, custom security protocol and password systems, and much more.  Here are some essential points to keep in mind:

·         Java vs. JavaScript – These two languages are not the same.  Java uses completely separate files for their headers and classes, and they need compilation prior to execution.  Java is used in the creation of applets for pages.  JavaScript is much easier and simpler to learn than regular Java, and Java Script tutorials are often significantly more accessible for the average user.

·         OOP – OOP, or object oriented programming, is a specific programming technique that simplifies complicated computer programming conceptual issues.  Essentially, it lets a programmer treat whole chunks of data (defined either by users, or by the system itself), and modify or access them in specific ways.  It does this by classifying different parts of the programming into Objects, Methods, and Properties, which will be discussed more in depth in the future, in other Java Script Tutorials.