Is it possible for anyone to give Microsoft a fair trial? The first half of 2012 is in the history books. Yet the firm still cannot seem to shake the public opinion as The Evil Empire that produces crap code.

I am in a unique position. I joined the orbit of Microsoft in 1973 after the Army decided it didn't need photographers flying around in helicopters in Vietnam anymore. I was sent to Fort Lewis and assigned to 9th Finance because I had a smattering of knowledge about computers. And the Army was going to a computerized payroll system.

Bill and Paul used the University of Washington's VAX PDP computer to create BASIC for the Altair computer. Certainly laughable by today's standards, it is the very roots of the home computer.

Microsoft became successful because it delivered what people wanted.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

HP is taking legal action against Oracle for allegedly breaching its 2010 partnership agreement of porting HP’s core software products with the latest versions of Itanium. In March, Oracle announced it would not be developing any new versions for products designed for the Itanium processor. Itanium has the ability to power the so-called Business Critical Systems hardware for extremely demanding enterprise applications. However, Oracle said the chip line is about to die.

The companies’ lawyer met in the Santa Clara County Superior Court with Judge James Kleinberg presiding to discuss their side of the event. Others in the courtroom included Ann Livermore, HP board member and former enterprise business chief, and Oracle’s co-President Safra Catz. Catz and Livermore were the two key negotiators for the agreement. Livermore was to testify later in the day. Kleinberg is set to rule if the companies had a legally binding contract.

Jeff Thomas, HP’s lawyer, focused on the so-called Hurd Agreement wording, where the companies reiterated their partnership after Oracle hired Mark Hurd, former CEO for HP. HP also sued Hurd for breaking the confidentiality agreement.

Thomas and the lead lawyer for Oracle focused on one paragraph of the agreement, which read Oracle would continue to provide its product suite on the HP platform in a way that’s consistent with the existing partnership before Hurd’s hiring.

Programmers often tend to be sedentary people. Sitting in a chair and pressing keys, testing code, and planning out one logical step-wise strategy after another to get the computer to process data the way you want it to is just what life as a programmer is all about. But, is being too sedentary hindering a programmers max potential? In other words, will getting up, moving around, and getting the blood pumping make us better programmers? To answer this question more efficiently, we will need to consider the impact of exercise on various aspects of programming.

Alertness And Focus

It is no surprise that working up a sweat makes the mind wake up and become more alert. As the blood starts pumping, the body physically reacts in ways that helps the mind to better focus. And improving our focus might make us better programmers in the sense that we are more able to wrap our mind around a problem and deal with it more efficiently than if we feel sluggish and not so alert. However, improving one's focus with exercise can be augmented by taking such vitamins as B6, Coleen, and eating more saturated fats rather than so many sugars. Exercise alone may be a good start, but it is important to realize that the impact of exercise on overall focus can be enhanced when combined with other dietary practices. However, it never hurts to begin a day of programming with fifteen minutes of rigorous workout to give the mind a little extra push.

Increase In Intellect

Does exercise cause a programmer to become a smarter programmer? This is perhaps a trickier question. In some sense, it might seem as if exercise makes us more intelligent. But, this may be more because our focus is sharper than because of any increase in actual knowledge. For example, if you don't know how to program in Python, it is highly doubtful that exercising harder will all of a sudden transfer such insights directly to your brain. However, exercise might have another indirect impact on a programmer’s intellect that will help them to become a better programmer. The more a person exercises, the more stamina and energy they will tend to have, as compared to programmers who never exercise all that much. That additional energy and stamina might help a programmer to be able to push themselves to learn things more efficiently, simply because they aren't getting tired as much as they study new languages or coding techniques. If you have more energy and stamina throughout the day, you will likely be more productive as a programmer as well. Greater productivity can often make one program better simply because they actually push themselves to finish projects. Other programmers who do not exercise on a regular basis may simply lack the energy, stamina, and motivation to follow through and bring their programming projects to completion.

Memory

The ability to remember things and recall them quickly is key to being an efficient programmer. Getting up and getting real exercise may be central to making sure that one does not lose control of these cognitive abilities. According to the New York Times, article, Getting a Brain Boost Through Exercise, recent research studies on mice and humans have shown that, in both cases, exercise does in fact appear to promote better memory function as well as other cognitive factors like spacial sense. (1) Consequently, if a person intends to be a programmer for a long time and wants their mind to be able to remember things and recall them more easily, then exercise may need to become an essential part of such a programmer's daily routine.

As much as one might want to resist the need for exercise and be sedentary programmers, the simple fact is that exercise very well could improve our ability to program in numerous ways. More importantly, exercise is critical to improving and maintaining good health overall. Even if a person does not have much time to get up and move around during the day, there are exercises that one can do while sitting, which would be better to do than no exercise at all.

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