Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Technology has continued to evolve in ways that few would have been able to imagine. This has allowed electronics to become smarter, more connected and far more useful.

With the Internet of Things (IoT), they're allowing more than just computers to become connected to the Internet. This aims to make the life of the average person easier, better and more care-free.

Let's examine why the Internet of Things has become such a powerful idea that an estimated one out of every five developers currently works on an IoT project.


What is the Internet of Things?

The Internet of Things hinges on one seemingly simple concept: electronics can be embedded in machines, clothing, animals and even people to provide a networked world where the whole is more than just the sum of its parts.

For example, consider how the Internet of Things can influence things like refrigerators. They can be networked directly to the manufacturer for readings that can warn if the refrigerator is about to malfunction. They can even be connected to a grocery shopping service to allow someone to restock them automatically or to notify the owner that the refrigerator is almost out of an item.

The most interesting notion about the Internet of Things is that it's not just a situation where one “thing” connects with a party. They typically communicate with other things, which in turn allows for a network of automated processes to occur.

These processes can simplify and expedite tedious tasks to make everyday life for everyone easier, which is why projects involving the Internet of Things are so popular.


How Prevalent is IoT Development?

An estimated one in five developers are currently developing projects for the Internet of Things. Their chosen languages vary widely because of the flexibility that IoT enjoys.

For example, IoT projects that hinge on interacting with mobile phones tend to have apps written in JavaScript or Java. The back-end code that runs the IoT functionality for machines tends to be written in Assembly, C++,Java,Perl,Pythonor another compiled language for efficiency.

To put the growth of IoT work into perspective, Evans Data Corp. performed research to create predictions about IoT projects in 2014. They stated that 17% of companies would be developing IoT projects.

In this year, that figure's risen to a solid 19%. Given the fact that 44% of developers have stated that they will enter into the IoT scene this year or next, this means that development will only grow in the coming future.


The Future Involving the Internet of Things

Development of IoT-related projects will likely explode in the next few years. The advantages it brings, such as more efficient work in manufacturing environments and the projected 15% savings to the restaurant industry over the next five years, will make it one of the most valuable technological changes in the near future.

Without a comprehensive understanding of the Internet of Things and the skills to lead IoT projects, businesses and developers may find themselves falling behind. Don't let the Internet of Things pass you by.

Python is an incredibly powerful and useful computer programming language that many of the biggest websites in the world rely on for their foundation. Python provides reliable results that are functional and involve a variety of dynamic scripted and non-scripted contexts. And because it is free and open source, it has remained a popular choice for a variety of different developers who are looking to build new sites on one of the most reliable languages available. Here is a look at 10 of the most famous software programs that are written in Python and what they do.

YouTube
If you love watching hours of homemade and professional quality video clips on YouTube, you can thank Python for giving you that option. The foundation for Python helped YouTube integrate streaming videos into their pages, as well as the ability to like videos and embed certain information. YouTube is one of the most popular sites on the Internet, and it runs off of one of the most powerful languages in Python.

DropBox
What started as a powerful app, DropBox is now used by a variety of individuals, businesses, companies, organizations and more. This program lets you save files to a cloud-based service, that you can then access from anywhere in the world. With Python at the root of DropBox, there is no longer a need for USB sticks or blank CDs, since you can now save and share everything with your cloud-based account.

Google
It takes a lot of power to be able to handle the most popular search engine in the entire world. That is why Google uses Python for its mainframe foundation, as well as in addition to various apps that it runs in conjunction with the main site. The ease that Google provides for finding certain information, would be impossible without Python at the core.

Quora
Got a question? Ask it on Quora. This site compiles a list of questions and answers that come from a community of individuals. Those questions are then organized by various members of the community, which puts the most relevant information at the top. The creators of Quora, who happened to be former Facebook employees, decided to use Python to help them create the world’s best Magic 8 ball in Quora.

Instagram
If you love taking photos of your food or a new outfit and posting it online for all of your friends to see, you can thank Python for that ability. Granted, Instagram has both a very powerful app and a website, but the latter runs on Python language. The system allows for users to browse, find and post pictures that they like on the site.

BitTorrent
BitTorrent has evolved quite a bit in recent years, but its foundation and earlier years were built on Python. When it comes to one of the largest databases of knowledge, media and content, BitTorrent is the way to go. But you wouldn’t be able to get any of those lectures or other legal stuff that you are downloading from BitTorrent, if it wasn’t for Python.

Spotify
Spotify changed the music game when it allowed you to listen to ad-free music of your choice. This wasn’t a program where you got to select a playlist, but rather full songs that you love, on repeat as many times as you can imagine, if you so desire. But whether you are rocking out to the latest K-Pop song from Psy or a classic jazz tune, you are doing so because Spotify was built on Python.

Reddit
Reddit is one of the biggest open communities on the web. You have a question, want to talk about something in specific, or find tons of information regarding a particular topic, you can just look on Reddit. The site relies on Python to help them store user names, categorize subreddits, upload links to GIFs and, of course, award gold to valued posters.

Yahoo Maps
Much like Google, Yahoo also uses Python for a variety of different resources. Most valued may be Yahoo Maps. The API and programming behind the maps program, which is built with Python, allows for users to find locations, get directions and even find reviews about local places.

Hipmunk
If you love to travel, you have likely come across Hipmunk. And while the site lets you save money on booking your itinerary through Hipmunk, it is Python that keeps everything organized. Python also helps sort the best discounts and rates, so you can get the best packages available.

Python is an incredibly powerful tool for web development. More and more sites rely on it, including 10 of the most powerful sites in the world that are listed here.

Related:

Current Active List of Organizations that use Python 

Working With Lists In Python

Welcome to the career field of Business Intelligence. Business Intelligence is a concept that involves a certain level of interaction within an organism, analytically and dynamically, to come to business solutions which implement better, more effective and timely decision making. These solutions are reached by establishing an understanding of the right kinds of user data: what is going well, what is going wrong, taking and monitoring certain actions, previously unknown trends, and patterns, and improved collaboration. When all of this data is taken into account, the entire decision-making process, within a business, will inevitably improve. As an Oracle BI developer, there are specific skills which will drastically make your job easier and results more effective. As time goes on and technology changes, the list is constantly being updated. The following are skills an Oracle Business Intelligence Developer might need to know or learn in 2019.

Communication